Articles & Blogs

Tourism and hospitality are experiencing a significant rebound and transformation in 2024. The return of travel demand is being shaped by four major forces: proximity-driven travel (domestic and intraregional), a more personalized and diverse traveler base, a surge in luxury and experiential travel (especially in Asia), and destination readiness to handle increasing volumes and expectations.

The McKinsey report highlights how artificial intelligence (AI), especially generative AI, is beginning to reshape the travel industry. From personalized customer experiences to operational efficiency, AI has the potential to dramatically improve how travel businesses interact with customers and manage backend logistics.

Artificial intelligence is becoming a critical driver of sustainability in the travel industry, helping companies reduce environmental impact while improving efficiency.