Developing a web centric digital approach for Proud Hotel
Background
About the Hotel
The Proud by Karon Beach Phuket Trade Mark Collection by Wyndham, part of the esteemed Wyndham Hotel Group, embarked on a comprehensive website development project for its site, tmcphuket.com. Situated within 500 meters of Karon Beach and 4.4 km from Phuket Simon Cabaret, the hotel offers luxurious accommodations featuring air-conditioned rooms with modern amenities such as a desk, safety deposit box, flat-screen TV, terrace, private bathroom, and fridge. Guests enjoy access to an outdoor swimming pool, complimentary Wi-Fi, free private parking, and a range of services including a 24-hour front desk, concierge and kids’ club.
Problem Identification
- The web had no web-based presence, apart from a featured page on the hotel chain's website.
- The requirement to drive direct bookings through the digital channels centred to the website
- Communicate hotel USPs in a visually compelling way to the end user
The Process
Developing a performance-oriented web infastructure
Hosted on Amazon AWS using an EC2 instance, ensuring reliable performance and scalability.
Content management system deployed in the cloud to avoid performance issues typically associated with shared servers.
Enhanced Caching implemented to improve loading times and overall user experience by storing frequently accessed data.
Structure & wireframes with having user journey in mind
Well-Structured Site Map providing a comprehensive and organized overview for users to explore the hotel's offerings.
Structured to ensure intuitive navigation, making it easy for users to find key information and access essential features without confusion.
Purposeful Site Structure and wireframes designed with user objectives in mind to encourage prolonged engagement on the page.
Interactive and user behaviour centric user interface
UI Designed with a focus on user experience to effectively communicate the hotel's unique selling points through visual elements.
Optimized to increase average session durations and reduce bounce rates by creating an engaging and user-friendly interface.
Interactive Scroll Animations enhanced with custom-coded JavaScript snippets to provide dynamic feel and maintain user interest.
Developing a performance-oriented web infrastructure
Web-friendly image and font formats were used to ensure compatibility and fast loading across all devices.
Designed to meet WCAG standards for accessibility and optimized for consistent performance across various devices.
Utilized proper alt tags and HTML tags to enhance search engine crawlability and indexing, improving SEO and visibility.
The End Product
Insights from Google PageSpeed Test
Performance
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Accesibility
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Best Practices
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SEO
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Analytics integrated to drive data-driven decision making
