The Power of Conversion Rate Optimization in Hotel Management
Introduction In today’s dynamic hotel industry, mastering Conversion Rate Optimization (CRO) is essential for unlocking the full revenue potential of your property. CRO is more than just a buzzword; it’s a strategic approach that focuses on optimizing the percentage of website visitors who take desired actions, such as making a reservation or signing up for […]
Uniting Revenue Management and Digital Marketing: Driving Success in the Hotel Industry
Introduction In hotel industry, the collaboration between revenue management and digital marketing serves as a cornerstone for achieving sustained success. This partnership not only optimizes revenue streams but also helps to boost brand visibility and assist the growth in a highly competitive market landscape. In 2022, the Asian hotel industry was anticipated to allocate approximately […]