○ Streamline systems set up for accurate foundation of data.
○ Develop an overall strategy with focus on target market analysis, demand generation, selling channels, pricing and inventory control.
○ Profit-driven - total revenue management (room, SPA, FB and events).
○ Analytics reports and data visualization to enable decision-making.
○ Strategic approach - Implement, measure, evaluate and ameliorate.
○ Sales forecasting and sales strategy meeting
○ Drive direct bookings.
○ Website optimization to streamline purchase journey of customers.
○ Distribution through channel partners and OTAs.
○ Maintain rate parity, competitiveness and Improve RevPar.
○ Manage relationships with 3rd party vendors for maximum ROI.
○ Strategy formulation and promotion rollout by using social media, SEM and online media.
○ Improve guest satisfaction by optimizing reservations flow.
○ Elevate workflow of the reservation team to increase efficiency and reduce errors.
○ Improve sales and upselling skills.
○ Ensure optimal use of systems.
○ Strategic planning.
○ Developing brand storyline for the hotels.
○ Researching suitable media channels and managing media outreach.
○ Reputation management and community relations.
○ Crisis management.
Sales & Marketing
○ Develop sales strategy, leveraging local and global travel trends.
○ Specify source of business and analyse origin of business.
○ Identify, evaluate and prospect key accounts.
○ Establish sales action plans.
○ Review sales performance and provide feedback.
○ Social media channel setup and management.
○ Content creation and posting.
○ Community and influencer management.
○ Run social media promotions.
○ Drive brand engagement.
○ Monthly social media reporting.
○ Property management systems (PMS).
○ Channel manager.
○ Booking engine.
○ Revenue system and rate comparison tools.
○ Operational systems.
○ Customized websites.
○ Responsive design.
○ Conversion driven design and content.
○ Easy to use CMS empowering hotel staff to manage content updates.
○ SEO to dominate search rankings.